The Three Stages of Idea Management
There are three essential stages in idea management:
Stage 1: Capture/Input Stage 2: Feedback/Analysis Stage 3: Decision/Action
All three stages are necessary. With a smaller team, you can move more quickly fr om one to another, but you still need to work in the right order to manage ideas effectively.
The
best ideas are often the ones that sound a little crazy. Sadly, those
are the ideas we are most likely to reject because they sound, well, a
little crazy. It’s important to create a truly open space where all of the ideas can come out and introduce themselves.
Welcome all ideas equally in order to keep getting a lot of ideas.
Quantity produces quality; let your team members know that all of their
ideas are welcome. The more the better. It’s a lot like panning for
gold: you have to sift through a good bit of silt to find that nugget.
Takeaway: Make
Stage 1 a friendly, open, any-idea-welcome environment. This shouldn’t
be the place or time where you analyze weaknesses or discuss budgets. It
should be a place where you capture all the ideas, sort them out
according to the problem or project they address, and get them lined up
for feedback in Stage 2.
Stage 2: Effective Discussion
It’s
important to look at ideas with an eye for reality. An objective
discussion, with insight from various team members, is how you determine
if an idea goes forward or goes away. Most people will respond with
initial negativity to ideas that are new or foreign to them. This is the
curse of unfamiliarity, and every innovator has faced it. Establish a
few rules for the feedback cycle to keep a balance. You don’t want
unnecessary negativity, but you do want smart analysis and objective
thinking.
Rules might include
Rules might include
- limiting discussion to those directly involved in the problem/project which the idea addresses.
- outlawing personal criticism. Smaller teams cultivate familiarity, which can bring closeness but can also bring conflict.
- requiring specific and evidence-based feedback. Instead of saying, “I don’t think this will work…,” team members learn to say, “I don’t think X part of this idea will work because of Y experience and Z data.”
Takeaway: Stage
2 is a forum which allows the necessary people to camp out around a few
ideas and talk them over. Putting guidelines in place keeps it
productive, rather than personal, and moves the ideas forward faster
into the realm of action.
Stage 3: Effective Execution
For
each idea, set a time lim it on discussion. While some ideas might
require a little more research, do the minimum necessary to make an
informed decision. Every moment spent in discussion is a moment taken
away from the stage wh ere results happen: execution. Keep discussions
from lingering on an idea that just isn’t ready for reality yet. Lower
the hammer, quickly and finally. For the ideas that pass, remember these
two truths:
- 1. Everybody likes getting credit.
- 2. Execution matters more than ideation.
A
mediocre idea carried out excellently will accomplish more for your
business than an excellent idea carried out halfway. Give credit for the
idea by tagging the idea generator as the idea executor.
Takeaway: Make a clear decision about each idea, designate an idea leader, give access to the resources, budget, time, and team members needed, and then get out of the way.
The Final Stage: Assessment and Reward
After a reasonable amount of time, bring the team together to analyze both successful and failed ideas. Was it completed? Executed well? Did it work? If so, give rewards and recognition and look into implementing the idea further, if appropriate.
If not, figure out why. Was the idea flawed? Were there problems in leadership, execution, lack of resources? Was there some unknown circumstance that popped up and threw the whole thing off course? The more you understand your idea management system, the more efficient and effective you can be as you continue gathering, analyzing, and executing ideas.
Takeaway: Make a clear decision about each idea, designate an idea leader, give access to the resources, budget, time, and team members needed, and then get out of the way.
The Final Stage: Assessment and Reward
After a reasonable amount of time, bring the team together to analyze both successful and failed ideas. Was it completed? Executed well? Did it work? If so, give rewards and recognition and look into implementing the idea further, if appropriate.
If not, figure out why. Was the idea flawed? Were there problems in leadership, execution, lack of resources? Was there some unknown circumstance that popped up and threw the whole thing off course? The more you understand your idea management system, the more efficient and effective you can be as you continue gathering, analyzing, and executing ideas.